The most powerful tool in entertainment and business is a great story!

Matthew Luhn
  • Madeline Sharafian

    Storyboard Artist
    Cartoon Network

    I had so much fun learning about story with Matthew! He made sure that everything was clearly explained, so when we jumped into an assignment we were prepared and excited to take it on. Matthew's ability to brainstorm inspired us to keep reaching for the answers even when we ran into problems!

  • Jenna Calvao

    Community Program Coordinator
    The Walt Disney Family Museum

    Matthew's Story Workshop at The Walt Disney Family Museum was inspiring, full of energy and gave a clear explanation of the story process from beginning to end. There was a wide experience range among the students that participated, but whether they were a pro or just getting started everyone had something to take away from Matthew’s story workshop.

  • Yohan Blanc

    Co-founder & director of Institut ArtLine

    Matthew's classes definitely help students understand how a great story works and more importantly, he gives them the techniques to write one.

  • Amit Kotecha

    Head of Marketing EMEA, Quantcast

    Matthew was a true professional to work with. He customized his presentation to match our theme on data, and as he promised made the audience laugh, cry and learn something new about storytelling. He is a truly inspirational and inspiring speaker! I hope we can work together in the future.

  • Alexander F. Unger

    Director Brand Strategy, Adidas

    We had the pleasure of having Matthew over for a two-day seminar and workshop on storytelling (Bridging the gap between Heart and Business) and he did fantastic. Sharing insights from his 20+ years experience in storytelling and translating its mechanics into every day business life left the whole audience energized and inspired!
  • Dirk van Dulmen

    Storyboard Artist - Shaun the Sheep Series
    Aardman Animations

    Matthew’s story classes in Rome were top notch. If you ever get the chance to attend one of Matthew’s story seminars or workshops, I definitely recommend going. Matthew knows his story stuff.

  • Michael Ogden

    Creative Director
    Sony Entertainment


    Working with Matthew is a joy. His love of story is contagious, and his ability to generate and capture ideas is a marvel. He's an inspiring, natural born teacher, whose methods are clear and convincing.

  • Mark Brownlow

    Series Producer
    BBC Natural History Unit

    Over the course of two days Matthew helped sculpt three compelling stories for the BBC. It was probably the most constructive two days on the entire production, thank you Matthew for your wisdom and entertaining us so much!

  • Ericka Lutz

    Faculty, Haas School of Business, UC Berkeley

    Matthew Luhn is not only a master of story himself, but a brilliant educator. In an enjoyable and understandable way, he helps his students understand the links between story and business, and how story is invaluable in making smart, mission-driven, business decisions.

  • Emily Dean

    Story Artist
    Warner Brothers

    Matthew is a born storyteller and mentor. As a teacher, he demonstrates a true passion, drive, and expertise that is world class. Matthew is a true master of the craft of story.

  • Alex Benay

    CEO
    Canada Science and Technology Museums Corporation

    Matthew came in for the day and completely energized the entire Canada Science and Technology Museums Corporation. Matthew taught us why to tell stories, how to communicate via storytelling and more importantly, was able to get our entire team going in the same direction, and this, in just one day!

  • Katrina Moss

    Onboarding Program Manager, Shopify

    Matthew's ability to connect with the audience and share his valuable insights through stories was truly amazing. There were parts of his talk where the audience would be doubled over in laughter and other instances where the messaging was so touching that many cried. It was a beautiful experience and very inspiring. A great experience that I would recommend for any company.
  • Tim Helosuo

    CEO
    Management Institute of Finland MIF

    Matthew is one of the most inspiring speakers to use stories and nurture creativity in a workplace. He can open the magic of storytelling, and explain the story creation structure and how to use stories effectively in business and brand building.

  • Monica Tran

    Marketing Partner, Google Ventures

    Matthew was one of the top speakers at our annual CEO Google Ventures Summit. His session was smart, useful, and entertaining. It's tough to keep an audience of CEOs away from their desks for 90-minutes, but Matthew not only kept the audience engaged, he also captured their imaginations.

  • Randy Nelson

    Founder
    Pixar University, Pixar Animation Studios and DreamWorks Education, DreamWorks Animation

    Rarely, you’re told a story so clearly, yet with such a sense of discovery and surprise, you find yourself living it, on many levels, simultaneously. Imagine if that story was a story about how the best storytellers make stories. Matthew provides just that balanced magic in his presentation of storytelling. Matthew makes better stories possible.

  • Lise Lindia

    Team Lead, HR Services and Programs
    Canadian Institute for Health Information (CIHI)

    Thank you Matthew for teaching our staff how to give oral presentations with strong structure that can change the beliefs of the world. In a nutshell, if we take a story — one of our success stories, for example —back it up with data and make people feel something, people will remember it.  Big thumbs “Up” for edutainment value!
  • Robert "Bud" Kolich

    Director VizLab
    Fisher Price

    Matthew has a gift for explaining story structure that is both engaging and extremely understandable. His lectures and workshops at Fisher-Price have been attended by many in Marketing, Design and Media Production who look to improve their storytelling.

  • Hazel Marshall

    BBC Academy Story Trainer

    Matthew's classes are a must have for anyone who wants to know how to tell a great story whichever medium they work in. He has a genuine love and knowledge of story, which shines through in every seminar.

  • Laggi Diamandi

    Head of Learning and Development, Foster + Partners

    We get many good speakers coming in talking about some very interesting concepts and ideas, we don’t get many ‘Matthews” though. This guy will take you on an inspirational ride of emotions that will blow any speaker out of the water!
  • Jodi Olson

    Communications Lead, Google Ventures

    Matthew spoke at a conference GV hosted for communications and marketing executives in the technology industry. His session was an empowering lesson about the art of building connections through storytelling. Matthew's talk was inspiring, entertaining, and actionable, and many attendees told us that his keynote was the highlight of the entire day.
  • Kathryn Fox

    Bestselling, Internationally Acclaimed Author

    Matthew Luhn's passion, knowledge and experience are inspiring. His seminar is an absolute must if you want to learn about story structure and emotional core. I applied what I had learnt from Matthew to my last novel, and completely avoided the dreaded writer's block.

  • Craig Walker

    CEO at Switch Communitcations, maker of ‪Switch.co, UberConference
    Former EIR Google Ventures, CEO GrandCentral/Google Voice, Dialpad/Yahoo!

    Best session I've ever attended at any conference, ever. Thanks for teaching the art of storytelling for business at Google Ventures! So good.

  • Heather B. Quick

    CEO
    The Quick Law Group

    Attending Matthew’s story workshop has made a drastic difference in growing my business and my understanding of why I am in my business. By learning why we tell stories and how to effectively tell a story, I am now able to look at my story and write it in a way that can communicate to my clients and staff.

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Attendees of Matthew Luhn's Story seminars, workshops, and keynotes

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  • Storytelling Essentials and Beyond

    San Diego, CA
    Aug 26, 2016

    More info....
  • Inspiring and Sustaining Creativity in the Workplace

    Walt Disney Museum, San Francisco, CA
    September 21, 2016

    More info....
  • 3 Day Story and Writing Masterclass

    Paris, France
    November 23rd, 24th, and 25th, 2016

    More info....
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