With over 25 years' experience creating and developing dozens of films, TV shows, and video games, at Pixar, The Simpsons, ILM, and other studios, Matthew Luhn knows what it takes to create memorable stories with enduring characters. From filmmaking to business, Matthew's story seminars are beneficial to anybody wanting to improve their story skills, or learn the persuasion of great storytelling. In Matthew's story seminar, he will share his process for creating new ideas and characters, how to develop great stories and story structure, and how to realize your story ideas from script to storyboards to finished product.

Why we tell Stories:

We will discuss why we use stories to entertain and communicate ideas

How to Develop Ideas and Stories:

We will look at the process of creating new ideas and stories

Three-act Story Structure:

Discussion on how to develop story structure using the Story Spine and three-act structure

Visual Storytelling:

Students will learn how to successfully transfer written ideas into visual beat boards and images

Finding your Character:

We will discover why all story structure should come from character, and how to create new characters

Character Arc:

We will explore how to create successful character arcs for memorable characters

Heroes and Villains:

Using classic film characters, we will discuss what is needed in order to make a great hero, villain, and supporting cast


TV Sitcoms, Shorts, and Games:

We will compare and contrast the differences between story structure for film, TV, shorts, and games

Elements of Comedy:

We will explore how to use humor to captivate an audience, along with how to use the seven elements of comedy to create entertaining commercials in order to sell your products


Gags are a big part of the Story process. We will explore the different types of gags used in Filmmaking, and new techniques that can help you generate your own gag ideas

Sequence Storyboarding:

Using the principles of Storyboarding, we will learn how to brainstorm a sequence, draw up thumbnails, and execute a storyboard sequence

Composing your Images:

We will learn how to take characters, ideas and sequence boards to the next level using composition and cinematography

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