The best story wins!
The most powerful tool in entertainment and business is a great story.

  • Kathryn Fox

    Bestselling, Internationally Acclaimed Author

    Matthew Luhn's passion, knowledge and experience are inspiring. His seminar is an absolute must if you want to learn about story structure and emotional core. I applied what I had learnt from Matthew to my last novel, and completely avoided the dreaded writer's block.

  • Ericka Lutz

    Faculty, Haas School of Business, UC Berkeley

    Matthew Luhn is not only a master of story himself, but a brilliant educator. In an enjoyable and understandable way, he helps his students understand the links between story and business, and how story is invaluable in making smart, mission-driven, business decisions.

  • Noelle O'Reilly

    CEO, Dublin Tech Summit

    Matthew was a superstar. A pleasure to deal with and an absolute pro on stage. The content was unrivalled and a continued talking point among DTS attendees over the two days. Inspirational, emotional, enlightening. A master of his craft.

  • Yohan Blanc

    Co-founder & director of Institut ArtLine

    Matthew's classes definitely help students understand how a great story works and more importantly, he gives them the techniques to write one.

  • Jenna Calvao

    Community Program Coordinator
    The Walt Disney Family Museum

    Matthew's Story Workshop at The Walt Disney Family Museum was inspiring, full of energy and gave a clear explanation of the story process from beginning to end. There was a wide experience range among the students that participated, but whether they were a pro or just getting started everyone had something to take away from Matthew’s story workshop.

  • Dirk van Dulmen

    Storyboard Artist - Shaun the Sheep Series
    Aardman Animations

    Matthew’s story classes in Rome were top notch. If you ever get the chance to attend one of Matthew’s story seminars or workshops, I definitely recommend going. Matthew knows his story stuff.

  • Amit Kotecha

    Head of Marketing EMEA, Quantcast

    Matthew was a true professional to work with. He customized his presentation to match our theme on data, and as he promised made the audience laugh, cry and learn something new about storytelling. He is a truly inspirational and inspiring speaker! I hope we can work together in the future.

  • Ellen Liu

    Senior Director – Media, Content, Data at The Clorox Company

    Matthew, you were considered a highlight by everyone at the conference - they absolutely loved you and your message of storytelling and connection. People said things like "I realized I'm doing everything wrong!" So your impact was huge! Again-- thanks so much for sharing your energy, enthusiasm and wisdom!

  • Novo Nordisk

    Inspirational, yet technical at the same time. He managed to convey how to tell a story, all while connecting personally with each and every member of our 400 person department! He is definitely an AMAZING speaker, who brings an interesting background to the stage! He was AWESOME!
  • Alexander F. Unger

    Director Brand Strategy, Adidas

    We had the pleasure of having Matthew over for a two-day seminar and workshop on storytelling (Bridging the gap between Heart and Business) and he did fantastic. Sharing insights from his 20+ years experience in storytelling and translating its mechanics into every day business life left the whole audience energized and inspired!
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