• Kathryn Fox

    Bestselling, Internationally Acclaimed Author

    Matthew Luhn's passion, knowledge and experience are inspiring. His seminar is an absolute must if you want to learn about story structure and emotional core. I applied what I had learnt from Matthew to my last novel, and completely avoided the dreaded writer's block.

  • Ericka Lutz

    Faculty, Haas School of Business, UC Berkeley

    Matthew Luhn is not only a master of story himself, but a brilliant educator. In an enjoyable and understandable way, he helps his students understand the links between story and business, and how story is invaluable in making smart, mission-driven, business decisions.

  • Hazel Marshall

    BBC Academy Story Trainer

    Matthew's classes are a must have for anyone who wants to know how to tell a great story whichever medium they work in. He has a genuine love and knowledge of story, which shines through in every seminar.

  • Brad Jackson

    CEO and Co-Founder, Slalom

    Matthew's innovative approach to storytelling will capture your imagination and provide a tangible framework to build your own engaging stories.  With his guidance, we have accelerated our ability to share how we are helping people reach for and realize their vision.

  • Eric Liedtke

    Head of Brands, Adidas

    Matthew unpacks the secrets of what makes an impactful story and provides guidelines on how to become a master storyteller. His work has inspired us at adidas to focus on the power of story behind our products.

  • Mark Brownlow

    Series Producer, BBC Natural History Unit

    Over the course of two days Matthew helped sculpt three compelling stories for the BBC. It was probably the most constructive two days on the entire production, thank you Matthew for your wisdom and entertaining us so much!

  • Alexander F. Unger

    Director Brand Strategy, Adidas

    We had the pleasure of having Matthew over for a two-day seminar and workshop on storytelling (Bridging the gap between Heart and Business) and he did fantastic. Sharing insights from his 20+ years experience in storytelling and translating its mechanics into every day business life left the whole audience energized and inspired!
  • Jodi Olson

    Communications Lead, Google Ventures

    Matthew spoke at a conference GV hosted for communications and marketing executives in the technology industry. His session was an empowering lesson about the art of building connections through storytelling. Matthew's talk was inspiring, entertaining, and actionable, and many attendees told us that his keynote was the highlight of the entire day.
  • Paloma Azulay

    Creative Excellence Director – Coca-Cola Central Eastern Europe

    The story workshop was extremely valuable for my marketing team, from beginners to professionals, setting the essential guide to create an emotional response through every piece of communication. Matthew easily makes everyone relate and fall in love with the theme, providing tools that are easy to apply in the day to day of the business.

  • Emily Dean

    Story Artist, Warner Brothers

    Matthew is a born storyteller and mentor. As a teacher, he demonstrates a true passion, drive, and expertise that is world class. Matthew is a true master of the craft of story.

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