Matthew Luhn has heard thousands of great ideas while working at Pixar, The Simpsons, and ILM, but how is it that some of these ideas make great movies and TV shows, while others don't make the cut? The answer: the best innovators and directors have developed a process that focuses their team's creativity into not only creating great ideas but also fleshing them out – something Matthew has experienced first hand. This inspiring and engaging workshop makes it possible for attendees to generate new ideas and develop stories, on their own and with others, while under the guidance of Matthew Luhn's expertise.


By the end of the workshop, attendees will learn how to:

  • Communicate a unique and compelling story in one sentence
  • Master the three key elements of storytelling
  • Create well structured stories with the Story Spine
  • Successfully brainstorm with others, using the "Yes and..." principle
  • Harness the "Universal Truths" that connect with all people
  • Transfer written ideas into visual beat boards
  • Embrace fear and failing as a necessary part of the creative process
  • Develop the top techniques to overcome creative blocks