Matthew Luhn is a director,
storytelling consultant &
inspirational speaker

With over 25 years’ experience creating stories and characters. His story credits include the Toy Story films, Monsters Inc., Finding Nemo, Cars, Monsters University, Ratatouille, UP, and many more.

Many brands different stories

Matthew trains CEOs, entrepreneurs, marketing teams, directors, and other professionals how to use the secrets of great storytelling to captivate an audience, sell a product, idea, service, or strengthen a brand.

Keynote Speaking

A keynote that transforms your business

Whether you are selling a product or leading a team, bring the power of storytelling to your business. Here are some of the popular virtual and live keynotes Matthew provides:

Storytelling for Business

Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.

Storytelling and Big Data

Matthew will share how big data is being used to create great stories and characters in Hollywood and beyond.

Effective Leadership as Told by Movie Heroes

Learn how to create authentic, inspirational, and memorable heroes and how to translate these same hero traits into your leadership and business.

Inspiring Creativity in the Workplace

Learn how to create a culture that encourages and nurtures new ideas, and embraces fear and failing as a necessary part of the creative process.

To Innovation and Beyond

Matthew will share his methods and experiences working at Pixar and advising other Fortune 500 companies on how to innovate, differentiate and stay relevant in today’s business world, creating more value and winning customer loyalty.

A Book by Matthew Luhn

The Best Story Wins:

How to Leverage Hollywood Storytelling in Business and Beyond

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.

“Matthew unpacks the secrets of what makes an impactful story, providing the guidelines to become a master storyteller in business”

Eric Liedtke
Head of Brands, adidas

A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

The Best Story Wins book cover

Transform your business


Whether it’s a film, TV show, keynote, or sales pitch, Matthew consults directors, CEOS, and sales teams. Matthew’s clients include Warner Animation Group, Apple, Blender, STX Entertainment, Adidas, Salesforce, Lego, and Sony Pictures. 

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This inspiring and engaging workshop makes it possible for attendees to generate new ideas and develop stories, on their own and with others.

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Matthew is a born storyteller and mentor. As a teacher, he demonstrates a true passion, drive, and expertise that is world class. Matthew is a true master of the craft of story.

Emily Dean, Director, Sony Animation