This inspiring and engaging workshop makes it possible for attendees to generate new ideas and develop stories, on their own and with others, while under the guidance of Matthew Luhn’s expertise.

By the end of the virtual workshop, attendees will learn how to:

  • Communicate a unique and compelling story in one sentence to capture the attention of an audience
  • Master the three key elements of storytelling to bring facts and data to life
  • Create well structured stories with the Story Spine to share personal and professional stories
  • Successfully brainstorm with others, using the “Yes and…” principle
  • Harness the “Universal Truths” that connect with all people
  • Pitch persuasively and inspire action

But that’s not all…

  • Transfer written ideas into visual beat boards
  • Embrace fear and failing as a necessary part of the creative process
  • Develop the top techniques to overcome creative blocks

Working with Matthew has been great! Whether running a workshop or speaking at Dreamforce, his brainstorming techniques and boundless creativity have inspired many at Salesforce. With his guidance, we have found fun new ways to tell a richer and more meaningful story. Matthew’s journey and methods for creating story and memorable characters continue to resonate with me. I look forward to working with him again!

Domenique Sillett Buxton, Senior Creative Director, Trailhead | Salesforce